AI Insights · Timothy · March 2025
Top 5 Season Pass Games on iOS in New Zealand: Q1 2025
Discover the performance trends of the top iOS season pass games in New Zealand for Q1 2025, including revenue, downloads, and active users.
In the first quarter of 2025, the top season pass games on the iOS platform in New Zealand showed varied performance trends in terms of revenue, downloads, and active users. Here's a closer look at the data from Sensor Tower:
Township from Playrix maintained a strong presence with weekly revenue fluctuating between $14.9K and $18.9K. The game saw a gradual decline in weekly downloads from 5.9K at the start of the quarter to around 2.5K by the end. Active users showed a slight dip, starting at 17.2K and ending at 15.2K.
Color Block Jam by Rollic Games experienced a significant rise in weekly revenue, starting at $26 and peaking at $7.5K in March. Downloads also saw growth, reaching 5.1K in early March. Active users increased impressively, peaking at 11K before dropping to 5.5K by the end of the quarter.
Subway Surfers from Sybo Games saw stable weekly revenue around $200, with downloads decreasing slightly from 2.3K to 1.5K over the quarter. The game maintained a strong active user base, fluctuating between 26K and 32K.
Gardenscapes, another title from Playrix, showed steady weekly revenue around $17K. Downloads started at 1.7K, decreasing to 1K, while active users remained consistent around 12K.
Pokémon TCG Pocket from The Pokémon Company had notable revenue peaks, with a high of $26.7K in late January. Downloads were modest, ranging between 850 and 2.3K, but the game kept a robust active user base around 58K.
These insights highlight the dynamic nature of the mobile gaming industry in New Zealand. For more detailed data and analysis, visit Sensor Tower.
